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		<title>Brand new product feed guides for mobile and travel launch</title>
		<link>http://www.iabaffiliatemarketing.com/brand-new-product-feed-guides-for-mobile-and-travel-launch/</link>
		<comments>http://www.iabaffiliatemarketing.com/brand-new-product-feed-guides-for-mobile-and-travel-launch/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 11:24:27 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data feed]]></category>
		<category><![CDATA[data feeds]]></category>
		<category><![CDATA[datafeed]]></category>
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		<category><![CDATA[product data]]></category>
		<category><![CDATA[product feed]]></category>
		<category><![CDATA[product feeds]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1389</guid>
		<description><![CDATA[The Affiliate Marketing Council is always trying to provide guidance for anyone involved in affiliate marketing on a range of subjects and issues. One of the recurring bugbears of many affiliates is the quality &#8211; or lack of quality &#8211; of advertisers&#8217; product feeds and with this in mind in 2010 we launched the first [...]]]></description>
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		<title>January AMC minutes published</title>
		<link>http://www.iabaffiliatemarketing.com/january-amc-minutes-published/</link>
		<comments>http://www.iabaffiliatemarketing.com/january-amc-minutes-published/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:17:57 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[COUNCIL DATES]]></category>
		<category><![CDATA[Council Information]]></category>
		<category><![CDATA[affiliate marketing council 2012]]></category>
		<category><![CDATA[amc iab]]></category>
		<category><![CDATA[IAB affiliate council]]></category>
		<category><![CDATA[IAB AMC]]></category>
		<category><![CDATA[january 2012 amc]]></category>
		<category><![CDATA[january affiliate council]]></category>
		<category><![CDATA[january amc]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1372</guid>
		<description><![CDATA[Sorry for the delay in getting the minutes from last week&#8217;s meeting &#8211; Helen&#8217;s last as Chair &#8211; published. You can access the full minutes here. It&#8217;s definitely worth taking a look as the comprehensive notes include a full explanation of the new Council structure in light there being no elected Chair in 2012. We&#8217;d [...]]]></description>
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		<title>Affiliate Marketing Council best practice guide for mobile launched</title>
		<link>http://www.iabaffiliatemarketing.com/affiliate-marketing-council-best-practice-guide-for-mobile-launched/</link>
		<comments>http://www.iabaffiliatemarketing.com/affiliate-marketing-council-best-practice-guide-for-mobile-launched/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:48:02 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1360</guid>
		<description><![CDATA[With the significant growth of both traffic and transactions tracked through mobile devices, it becomes increasingly important to remind affiliate marketers of the key considerations when working through the performance channel. The Best Practice Committee of the IAB’s Affiliate Marketing Council has therefore prepared a document that acts as an brief overview of the size [...]]]></description>
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		<title>Agenda for AMC Meeting 26th January 2011</title>
		<link>http://www.iabaffiliatemarketing.com/agenda-for-amc-meeting-26th-january-2011/</link>
		<comments>http://www.iabaffiliatemarketing.com/agenda-for-amc-meeting-26th-january-2011/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 21:00:42 +0000</pubDate>
		<dc:creator>Helen Southgate</dc:creator>
				<category><![CDATA[Council Information]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1348</guid>
		<description><![CDATA[The agenda for the AMC meeting at Google&#8217;s office was initially set out to vote in the new chairperson for 2012.  However, there have been no candidates that have applied this year so the meeting will be to  discuss how the council should be led in the absence of a Chairperson. Discussion will be based [...]]]></description>
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		<title>a4u performance marketing insight for the travel sector</title>
		<link>http://www.iabaffiliatemarketing.com/a4u-performance-marketing-insight-for-the-travel-sector/</link>
		<comments>http://www.iabaffiliatemarketing.com/a4u-performance-marketing-insight-for-the-travel-sector/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 21:15:43 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1340</guid>
		<description><![CDATA[As part of their strategy for 2012 the good people at the a4u are conducting and publishing reports based on the industry&#8217;s vertical channels and topical issues.   Their first report this year is on &#8216;Travel within Performance Marketing&#8217; and will cover areas surrounding attribution modelling, affiliate progression, longtail value and marketing budget through the [...]]]></description>
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		<title>January&#8217;s meeting at Google&#8217;s Covent Garden office</title>
		<link>http://www.iabaffiliatemarketing.com/januarys-meeting-at-googles-covent-garden-office/</link>
		<comments>http://www.iabaffiliatemarketing.com/januarys-meeting-at-googles-covent-garden-office/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 14:16:24 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[COUNCIL DATES]]></category>
		<category><![CDATA[Council Information]]></category>
		<category><![CDATA[Event Listings]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1326</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; January&#8217;s Affiliate Marketing Council meeting, the first of 2012 will now be held at Google&#8217;s Covent Garden office in St Giles High Street. The meeting kicks off at 4pm on Thursday 26th when and the key focus will the election of this year&#8217;s Chair. Google, Central St [...]]]></description>
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		<title>January elections and the first AMC of 2012</title>
		<link>http://www.iabaffiliatemarketing.com/january-elections-and-the-first-amc-of-2012/</link>
		<comments>http://www.iabaffiliatemarketing.com/january-elections-and-the-first-amc-of-2012/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:14:49 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1319</guid>
		<description><![CDATA[The first Affiliate Marketing Council of 2012 takes place on Thursday 26th January and in keeping with tradition we&#8217;ll be electing the new Chair. As Helen Southgate&#8217;s stint in the top seat draws to a close, the Council is looking for candidates to put themselves forward for the job. If you&#8217;re interested in finding out more [...]]]></description>
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		<title>Mobile opportunities within the affiliate channel</title>
		<link>http://www.iabaffiliatemarketing.com/mobile-opportunities-within-the-affiliate-channel/</link>
		<comments>http://www.iabaffiliatemarketing.com/mobile-opportunities-within-the-affiliate-channel/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 11:07:16 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1307</guid>
		<description><![CDATA[In this guest post, Pavel Webb, affiliate manager at TextMagic, a bulk SMS gateway based in UK, offers his insight into mobile marketing within the performance channel. Mobile affiliate marketing While online affiliate marketing is relatively familiar to most businesses, mobile affiliate marketing is relatively new. Smartphones are making it easier to track conversions via [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Do you want to lead the Affiliate Council in 2012?</title>
		<link>http://www.iabaffiliatemarketing.com/do-you-want-to-lead-the-affiliate-council-in-2012/</link>
		<comments>http://www.iabaffiliatemarketing.com/do-you-want-to-lead-the-affiliate-council-in-2012/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 14:57:16 +0000</pubDate>
		<dc:creator>Helen Southgate</dc:creator>
				<category><![CDATA[Council Information]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1293</guid>
		<description><![CDATA[The year is coming to a close which means that at the next council meeting I will hand over the reins to the next chairperson. Submissions are now being taken so if you fancy putting yourself forward or know anyone that you think would be great for the role please email myself, Jack or Chris. [...]]]></description>
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		<title>The affiliate year in review: Helen Southgate, Sky</title>
		<link>http://www.iabaffiliatemarketing.com/the-affiliate-year-in-review-helensouthgate-sky/</link>
		<comments>http://www.iabaffiliatemarketing.com/the-affiliate-year-in-review-helensouthgate-sky/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 13:56:26 +0000</pubDate>
		<dc:creator>Kevin Edwards</dc:creator>
				<category><![CDATA[Best Practice]]></category>

		<guid isPermaLink="false">http://www.iabaffiliatemarketing.com/?p=1286</guid>
		<description><![CDATA[Helen Southgate, Senior Online Marketing Manager, Sky 2011 will certainly be a year that I think will be remembered in the history books for a number of reasons, many of them not particularly positive however in digital it has been a positive year if you can look passed the obvious economic issues in a lot [...]]]></description>
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