RAC is one of the UK’s most progressive motoring organisations, and with over 114 years of motoring experience, they know and understand drivers. RAC offers a comprehensive range of services to both consumers and business including breakdown cover, insurance, legal services, automotive checks, and examinations. Having launched an affiliate programme on the buy.at network almost [...]
Archive for the ‘Case Studies’ Category
RAC Drives Performance through Partnership with VoucherCodes.co.uk
May 9th, 2011 
Kevin Edwards R.O.EYE/eBay Partner Network Case Study: Implementing a New Philosophy
January 31st, 2011 Kevin Edwards eBay have had an affiliate programme in the UK since 2001. In April 2008 they launched their own in-house platform, eBay Partner Network, offering benefits such as targeted banners with rich media creative, geo-targeting capabilities, tighter network quality controls and improved reporting. In the early stages of managing the programme the challenge was to build [...]
Posted in Best Practice, Case Studies 
Tags: ebay, ebay affiliate, ebay affiliate programme, ebay affiliates 
3 Comments »The Product Feed Puzzle Solved
November 22nd, 2010 Kevin Edwards What’s the most neglected area of affiliate marketing? The answer to this question will vary according to who you are but for many affiliates poor quality advertiser product feeds will undoubtedly be high on their list. This may come as a surprise to many because we don’t often hear too many product feed complaints these [...]
Posted in Best Practice, Case Studies Tags: data feeds, datafeeds, found.co.uk, fusepump, product feed, product feeds No Comments »How USC learned to love Affiliate Marketing
November 9th, 2010 Kevin Edwards USC see 851% increase in affiliate sales USC’s affiliate programme was taken on by 7thingsmedia at a time when the brand was doubting the profitability of the channel – by the end of the year, the results spoke for themselves – 851% increase in affiliate sales. USC had demonstrated that by developing stronger affiliate partnership, [...]
Case Study: Affiliate programme furnishes Habitat with more shop windows
October 17th, 2010 Kevin Edwards November 2009 saw the launch of the first ever ecommerce site for Habitat. The business wanted to raise awareness of the brand being online, so bigmouthmedia were tasked to develop an affiliate marketing strategy for Habitat in both the UK and in France. The key objectives of the campaign were to: Drive sales and revenue [...]
Posted in Case Studies Tags: affiliate case study, big mouth, big mouth media, bigmouth, bigmouthmedia, case study, habitat, habitat case study No Comments »
