As part of their strategy for 2012 the good people at the a4u are conducting and publishing reports based on the industry’s vertical channels and topical issues. Their first report this year is on ‘Travel within Performance Marketing’ and will cover areas surrounding attribution modelling, affiliate progression, longtail value and marketing budget through the [...]
Archive for the ‘Case Studies’ Category
Some a4uexpo highlights
November 14th, 2011 
Kevin Edwards Last month a number central London played hosted to the annual a4uexpo. You can view the full set of presentations here but we thought we’d pick out some of the sessions presented by AMC regulars: Together we can make the numbers work harder – Gary Bicker, Angela Greenwood, Chris Catchpole and Tom McLaughlin View more [...]
Affiliate Marketing Value Analysis in the Retail Sector
September 12th, 2011 Kevin Edwards The following case study analyses the affiliate marketing activity of a large retailer with a primary focus in the clothing sector. They have opted not to be named but are happy to share the criteria and broad findings of an in depth study of their affiliate traffic. Here Client Strategist at Affiliate Window, Matt Swan, [...]
Award winning affiliate marketing – RAC
July 21st, 2011 Kevin Edwards Within the broad spectrum of affiliate marketing there are hundreds of examples of best practice. One of the purposes of this blog is to help share that excellent work that very often slips by largely unnoticed. Therefore members of the Council have pooled their resources and decided to share some of the recent successes from [...]
ICO’s ‘advice’ on changes to the rules for cookie use
May 17th, 2011 Kevin Edwards On 10th May the ICO released their ’starting point’ advice for the impending changes to the rules on using cookies and similar technologies for storing information. The full report can be found here. A summary of the ICO report is as follows: The Government’s view is that there should be a phased approach to [...]
Posted in Best Practice, Case Studies 
Tags: cookie directive, cookie laws, ico, ico cookie 
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Kevin Edwards