I was lucky enough to attend the Commission Junction University 2011 last week held in the in the beautiful setting and hometown of Commission Junction HQ in Santa Barbara, California. Florian, the CJ UK Country Manager kindly invited me over so I could see what was happening across the pond in the affiliate channel. I [...]
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One year and 35,000 views later…
August 17th, 2011 
Kevin Edwards Today marks the first anniversary since the Affiliate Marketing Council blog went live. When we launched the blog we had some clear objectives about what we wanted to achieve; a hub for best practice, case studies, Council minutes and general industry news. It hopefully stands as a useful general repository for this information, with all [...]
Tags: Reminder of the ICO Advice – Do a Cookie Audit & Start Planning
August 7th, 2011 Helen Southgate The updated ePrivacy Directive came into force in May this year and although the ICO has given UK businesses 12 months to comply it is extremely important that all businesses have already completed a cookie audit and are working on plans to ensure that they can comply with this directive. The key point from the ICO’s [...]
The Year of Mobile Finally Arrives
June 18th, 2011 Kevin Edwards By Helen Southgate – Chair of the IAB Affiliate Marketing Council The year of mobile has been cited for a number of years now and up until now it never quite arrived, however with the huge uptake in smart phones and tablets I think it really is here, right now – it’s just that we [...]
a4uAwards shortlist announced
March 21st, 2011 Kevin Edwards The shortlist for the 2011 a4uAwards has been announced. Recognising best practice in UK performance marketing, the winners will be announced in May. Following a 75% increase in submissions the innovation and scale of adoption by major brands of the affiliate and performance marketing channel was clearly evident for judges, for this year’s affiliate and [...]
Kevin Edwards