The Affiliate Marketing Council is always trying to provide guidance for anyone involved in affiliate marketing on a range of subjects and issues. One of the recurring bugbears of many affiliates is the quality – or lack of quality – of advertisers’ product feeds and with this in mind in 2010 we launched the first [...]
Archive for the ‘Best Practice’ Category
Brand new product feed guides for mobile and travel launch
February 9th, 2012 
Kevin Edwards 
Posted in Best Practice 
Tags: data, data feed, data feeds, datafeed, datafeeds, product data, product feed, product feeds 
No Comments »January AMC minutes published
February 1st, 2012 Kevin Edwards Sorry for the delay in getting the minutes from last week’s meeting – Helen’s last as Chair – published. You can access the full minutes here. It’s definitely worth taking a look as the comprehensive notes include a full explanation of the new Council structure in light there being no elected Chair in 2012. We’d [...]
Affiliate Marketing Council best practice guide for mobile launched
January 25th, 2012 Kevin Edwards With the significant growth of both traffic and transactions tracked through mobile devices, it becomes increasingly important to remind affiliate marketers of the key considerations when working through the performance channel. The Best Practice Committee of the IAB’s Affiliate Marketing Council has therefore prepared a document that acts as an brief overview of the size [...]
January elections and the first AMC of 2012
January 9th, 2012 Kevin Edwards The first Affiliate Marketing Council of 2012 takes place on Thursday 26th January and in keeping with tradition we’ll be electing the new Chair. As Helen Southgate’s stint in the top seat draws to a close, the Council is looking for candidates to put themselves forward for the job. If you’re interested in finding out more [...]
Mobile opportunities within the affiliate channel
January 4th, 2012 Kevin Edwards In this guest post, Pavel Webb, affiliate manager at TextMagic, a bulk SMS gateway based in UK, offers his insight into mobile marketing within the performance channel. Mobile affiliate marketing While online affiliate marketing is relatively familiar to most businesses, mobile affiliate marketing is relatively new. Smartphones are making it easier to track conversions via [...]
Kevin Edwards