I thought I’d let you know some of the issues we will be discussing in next week’s meeting.

Voucher code summit
As the previous post stated, this week the IAB hosted a voucher code summit discussing a number of areas of this crucial area of affiliate marketing. Voucher codes truly forced affiliate marketing into the mainstream and as such it’s continuously under the spotlight. Find out what the outcomes were and the plans for the future

Behavioural Retargeting
Following two months of consultation the Council is now ready to present the code of conduct for this growing area of digital focus. We’ll be agreeing any additional wording or clarification prior to full ratification and rollout.

Product Feed Best Practice
The Council agreed at the start of the year that work needed to be done to educate merchants about the importance of good quality product feeds. Get the latest update from Fuse Pump and Artemis8.

Protecting Affiliate Payments
In light of the collapse of Clash Media, dgm & i-level what (if anything) can the industry to to protect affiliate payments?

Plus there will also be updates from both sub committees.

The Council meetings are usually attended by a great cross section of the industry and in excess of 50 people came along to t he last gathering. If you’d like to come along then we’ll be hosting next Thursday’s meeting at the usual time in the usual place, 3pm, IAB Offices.

Feel free to add any comments/agenda points for AOB.