In association with Affiliate Network Webgains, A4u launched the inaugural European Affiliate Survey in 2011. Returning for 2012, Webgains have offered a brand new iPad as a prize for one lucky Affiliate who enters the Survey. All answers remain anonymous. By entering the survey you will receive a complimentary copy of the findings: it only takes 7 minutes. Why is [...]

In the latest of an occasional series of case studies, we turn to hotel chain Best Western and LBi bigmouthmedia, the agency handling their affiliate campaign. If you’d like to see a case study you’ve written feature on the AMC blog please get in touch. Objectives When developing the strategy for Best Western, LBi bigmouthmedia [...]