By now everyone should have a good idea of what their plans are and should be reasonably confident that they have genuinely worked constructively towards achieving compliance. From Day one the advice from the ICO was to start with an audit of cookies (and similar technologies) and look at them with an assessment criteria that aligns [...]
Archive for April 3rd, 2012
ePrivacy Directive – What has the Affiliate Council been doing to address the changes?
April 3rd, 2012
NathanSalter Last summer (2011) the AMC Legislation Committee drew up a simple 5 Point Plan in an effort to establish a solid collective position that aligned to the ICO guidance as we understood it. In practice, establishing this level of unified clarity in quick time has been impossible and it took until 2012 to get real [...]
ePrivacy Directive – What exactly does it mean for affiliates and advertisers?
April 3rd, 2012
NathanSalter Back in spring 2011 it looked like many of the established online building blocks being used by businesses had been somewhat overlooked or perhaps their technical and economic relevance underestimated. Since then the authorities have reassured us that there has never an intention to cause economic damage – rather a determination and commitment to do [...]


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