How incremental are the sales produced by affiliates? Anyone who works in the performance marketing space regularly asks, or is asked to respond to, this question. Today we publish Client Strategist Owen Hewitson’s report, Achieving Incremental Sales in Affiliate Marketing, looking at this question. It is one that has been asked for a long time [...]
Archive for February, 2012
Achieving Incremental Sales in Affiliate Marketing
February 27th, 2012 
Lisa Chaikin 
Posted in Blogs 
Tags: affiliate window, digital window, owen hewitson, performance makreting, strategy 
No Comments »Brand new product feed guides for mobile and travel launch
February 9th, 2012 Kevin Edwards The Affiliate Marketing Council is always trying to provide guidance for anyone involved in affiliate marketing on a range of subjects and issues. One of the recurring bugbears of many affiliates is the quality – or lack of quality – of advertisers’ product feeds and with this in mind in 2010 we launched the first [...]
Posted in Best Practice Tags: data, data feed, data feeds, datafeed, datafeeds, product data, product feed, product feeds 1 Comment »January AMC minutes published
February 1st, 2012 Kevin Edwards Sorry for the delay in getting the minutes from last week’s meeting – Helen’s last as Chair – published. You can access the full minutes here. It’s definitely worth taking a look as the comprehensive notes include a full explanation of the new Council structure in light there being no elected Chair in 2012. We’d [...]
