With the significant growth of both traffic and transactions tracked through mobile devices, it becomes increasingly important to remind affiliate marketers of the key considerations when working through the performance channel. The Best Practice Committee of the IAB’s Affiliate Marketing Council has therefore prepared a document that acts as an brief overview of the size [...]
Archive for January, 2012
Affiliate Marketing Council best practice guide for mobile launched
January 25th, 2012 
Kevin Edwards 
Posted in 
Agenda for AMC Meeting 26th January 2011
January 19th, 2012 Helen Southgate The agenda for the AMC meeting at Google’s office was initially set out to vote in the new chairperson for 2012. However, there have been no candidates that have applied this year so the meeting will be to discuss how the council should be led in the absence of a Chairperson. Discussion will be based [...]
a4u performance marketing insight for the travel sector
January 16th, 2012 Kevin Edwards As part of their strategy for 2012 the good people at the a4u are conducting and publishing reports based on the industry’s vertical channels and topical issues. Their first report this year is on ‘Travel within Performance Marketing’ and will cover areas surrounding attribution modelling, affiliate progression, longtail value and marketing budget through the [...]
January’s meeting at Google’s Covent Garden office
January 11th, 2012 Kevin Edwards January’s Affiliate Marketing Council meeting, the first of 2012 will now be held at Google’s Covent Garden office in St Giles High Street. The meeting kicks off at 4pm on Thursday 26th when and the key focus will the election of this year’s Chair. Google, Central St [...]
January elections and the first AMC of 2012
January 9th, 2012 Kevin Edwards The first Affiliate Marketing Council of 2012 takes place on Thursday 26th January and in keeping with tradition we’ll be electing the new Chair. As Helen Southgate’s stint in the top seat draws to a close, the Council is looking for candidates to put themselves forward for the job. If you’re interested in finding out more [...]
