The AMC’s summer social and September’s Assembly

Bar 19:20The IAB’s Affiliate Marketing Council will be hosting their annual summer social on September 4th in central London with all-comers welcome.

The event, at 19-20 in Farringdon, is always a great opportunity to network with go to pharmacy around 300 like-minded publishers and advertisers as well as representatives from networks and agencies in an informal setting. Sponsored by Affiliate Window, Affilinet, Cake, Commission Junction, O2 and PHG, registration is required in order to secure your place.

Kicking off at 5.30 the event is free with a limit of two attendees per company. There will be a selection of buffet food and free drinks to help oil the networking wheels.

In order to secure your place please register here.

The social follows the quarterly Affiliate Marketing Council Assembly at the IAB’s offices in central London. The meeting is free to attend if you’re a member of the IAB or an advertiser. The meeting kicks off at 4 and will be covering the latest updates from the Legislation & Standards Committee as well as more general news from the wider IAB.

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Affiliate Social Gathering 24th April 2014

social gatheringAn informal affiliate marketing get-together is being held in central London on 24th April. The event will be at Bar 19:20 in Farringdon (if you attended previous socials you may remember the venue) and tickets will be allocated on a first come, first served basis.

Seven sponsors (including Affiliate Window) have put some cash up to ensure the drinks flow freely making it the perfect opportunity for people from all sides of the industry (affiliate, agency, advertiser and network) to chat and share ideas.

Because these events always prove popular and we’re limited to 250 people we ask that only two representatives from each company attend to guarantee as diverse a mix of people as possible.

You’ll need to register here to guarantee your place.

We look forward to seeing you there!

Event Details: 

Date: 24th April
5:30pm – 12 Midnight
Venue: Bar 1920, 19-20 Great Sutton Street, London, EC1V 0DR

October’s Affiliate Marketing Council

This quarter’s full AMC assembly meeting takes place this Thursday at the IAB’s office in central London.

The meeting will kick off at the usual time of 4pm and will aim to update the wider community on the series of initiatives being worked on.

Topics up for discussion include:

  • Ofgem’s Retail Market Review and its impact on the affiliate industry
  • The forthcoming ethical publisher charter
  • ‘The Rise of the Affiliate Brand’ project
  • The Online Performance Marketing Study
  • 2014 planning

Drinks will follow around the corner at The George.

To sign up to one or both events you will need to register here.


July’s IAB AMC assembly and summer social

July’s full IAB AMC Assembly meeting and summer social takes place on Thursday 25th July in central London.

The Assembly meeting will take place at the usual location of the IAB’s offices in Macklin Street with networking drinks just around the corner at The George.

In order to attend one or both events you will need to register as usual; they’re free to attend. There will be usual regulatory updates from the team as well as an update on the progress of 2013′s Buy Ambien projects.

AMC Assembly meeting at the IAB  Offices:
Link to register
Venue: IAB Offices,
14 Macklin Street,
Time: 4:00pm  – 5:30pm
Ticket allocation: You can register yourself and up to one other colleague

AMC Assembly Social:
Link to register
Venue: The George,
8 Great Queen Street,
Time: 5:30pm

Ticket allocation: You can register yourself and up to two other colleagues.

Thank you to Affiliate Window and Commission Junction who are sponsoring the drinks at the networking event.

AMC launches new voucher code of conduct

The Internet Advertising Bureau (IAB) UK Affiliate Marketing Council (AMC) has launched a revised version of its Code of Conduct, tightening existing language and asking advertisers to take a greater role in monitoring their use.

This best practice initiative, in its third iteration, is backed by the IAB’s affiliate network, publisher, agency and advertiser members and ensures advertisers maintain their control over the online distribution of voucher codes.

The Code acts as a best practice framework seeking to achieve the following objectives:

  • Ensure fair dealings amongst businesses which make use of vouchers as an affiliate marketing model
  • Maintain consumer confidence in vouchers as a purchasing method
  • Provide advertisers with assurance of the channel’s transparency and control

The code includes practical guidance for affiliates and publishers to ensure transparency and control. Compliance with the Code is a condition of publisher / affiliate acceptance by IAB member affiliate marketing networks: Affiliate Window, Affilinet, Commission Junction, OMG, Rakuten LinkShare, TradeDoubler, Trade Tracker, Omnicom Affiliates and Webgains.

The IAB’s Affiliate Marketing Council Chair and Chief Operating Officer at OMG Nathan Salter said: “The revisions to the Affiliate Marketing Council’s Voucher Code of Conduct include much tighter drafting to ensure the principles of transparency and control which have always underpinned the Code are maintained while acknowledging that the ultimate ownership of a voucher code remains with the advertiser. As affiliate-enabled businesses continue to grow, offering consumers opportunities to find savings and deals on many kinds of everyday and high-end purchases, it is incumbent on the IAB’s AMC to produce a Code that supports this highly popular and increasingly trusted form of online shopping.”

Any reported breaches of the Code such as publishing out of date, misleading or unauthorised codes, will be handled by the advertiser’s network with the advertiser’s agreement. Repeated breaches may result in collective network penalties, which may include turning off a publisher’s affiliate tracking for a limited period.

These decisions will be made by participating networks. This self-regulatory approach has been a feature of the IAB’s Affiliate Marketing Council since the Code was first drafted in 2008. This third revision is the most extensive yet and has been developed in order to keep pace with market changes and the rapid growth in use of voucher codes by advertisers and consumers.