Affiliate Marketing Council best practice guide for mobile launched

With the significant growth of both traffic and transactions tracked through mobile devices, it becomes increasingly important to remind affiliate marketers of the key considerations when working through the performance channel.

The Best Practice Committee of the IAB’s Affiliate Marketing Council has therefore prepared a document that acts as an brief overview of the size of the mobile opportunity and the challenges we all face to ensure it is optimised.

It is by no means an exhaustive document, focusing primarily on the importance of advertisers adding mobile tracking to their m-commerce platforms. It therefore focuses on sales tracked through handsets, rather than other aspects of mobile marketing such as Paid Search and Call Tracking.

In time it is likely the AMC will look to provide follow up, supplementary work on the mobile channel.

Commenting on the mobile best practice guide AMC Chair Helen Southgate said:

Mobile growth over the last year has been phenomenal so it is important that the affiliate channel understands best practice in this area and also how the channel can be optimised to provide more value for advertisers and generate more income for the affiliate channel. 

“This guide offers a view on current best practice for advertisers and agencies.”

The full mobile best practice guide can be accessed here and in the left sidebar of the site.

Agenda for AMC Meeting 26th January 2011

The agenda for the AMC meeting at Google’s office was initially set out to vote in the new chairperson for 2012.  However, there have been no candidates that have applied this year so the meeting will be to  discuss how the council should be led in the absence of a Chairperson.

Discussion will be based around the options available so please do feedback before the meeting on Thursday if you would prefer.  The options being considered are as follows but this is of course open to feedback and suggestion:

Steering Committee – applications have been received for the steering committee and I will announce these next Thursday.  The steering committee could effectively run the council with support from the IAB who would act as Chair.  The committee would agree and assign projects to individuals and groups to ensure we can complete work more effectively.

Sub-Committee Groups – we currently have four sub-committee groups for marketing, research, best practice and legislation.  Some areas have been very effective whereas others this year have been difficult to get support on and move forward.  Should we continue with the sub-committees in 2012?

Council Meetings – the council meetings last year became extremely popular with on average over 60 people in attendance.  It became ineffective to debate in these meetings and they gradually became more of a feedback session from the committee groups and Chair.  Should this be the case going forward and if so should they be less regular?  What else do people want to see in these meetings?

The full agenda for the council meeting will be as follows:

1. Introduction to Clare O’Brien (new contact at the IAB) – Helen / Clare

2. Steering committee applications – Helen / Clare

3. IAB to present recommendations on how the AMC should be structured and led in 2012 – Clare and jack

4. Update on the EU Privacy Directive – Helen

5. AOB

 

If you would like to add anything else to the agenda please contact me before Thursday 26th.

My term as Chair is now completed and although it is a shame that there is not another candidate to handover to I think that given the size of the council and the work that takes place a new structure could be more effective.  I will be standing down from the role as of Thursday 26th and responsibility will move to Clare at the IAB whilst the council defines the new structure.  Although it has been a challenging year I have enjoyed it immensely and am confident the council will continue to go from strength to strength.

I would like to take this opportunity to thank everyone that has supported me over the last year in the council, committees and at the IAB.  A special thanks to Kevin Edwards who has continued to put the same effort in as he did when he was Chair, he has also committed a lot of his personal time and has ensured that this blog is now one of the most useful resources in the affiliate space.

Look forward to seeing you all next week for one last time!  Don’t forget that the meeting is at Google’s offices, see here for details:

http://www.iabaffiliatemarketing.com/januarys-meeting-at-googles-covent-garden-office/

Helen

a4u performance marketing insight for the travel sector

As part of their strategy for 2012 the good people at the a4u are conducting and publishing reports based on the industry’s vertical channels and topical issues.  

Their first report this year is on ‘Travel within Performance Marketing’ and will cover areas surrounding attribution modelling, affiliate progression, longtail value and marketing budget through the travel sector.

In order to build a full picture they are asking all travel advertisers who are running affiliate programmes to  support their report by completing this anonymous survey today; it’ll only take 5 minutes as the results will be released in the near future.

 

January’s meeting at Google’s Covent Garden office

 

 

 

 

 

 

 

 

January’s Affiliate Marketing Council meeting, the first of 2012 will now be held at Google’s Covent Garden office in St Giles High Street.

The meeting kicks off at 4pm on Thursday 26th when and the key focus will the election of this year’s Chair.

Google,
Central St Giles
5th Floor,
1 Central St Giles High Street
WC2 8AG

Remember, everyone is welcome and it would be great to see some new affiliate faces in 2012. If there are any additional agenda points do get in touch.

 

January elections and the first AMC of 2012

The first Affiliate Marketing Council of 2012 takes place on Thursday 26th January and in keeping with tradition we’ll be electing the new Chair.

As Helen Southgate’s stint in the top seat draws to a close, the Council is looking for candidates to put themselves forward for the job. If you’re interested in finding out more read Helen’s thoughts here.

Following the election it will be business as usual as the AMC establishes a steering committee. This new development will effectively see a group of around 15 regular attendees from all corners of the industry guide the work for the next twelve months. Individuals will then take on the individual projects to ensure the ongoing efforts of the AMC to represent the performance industry continue unabated.

The venue for January’s meeting is Google’s Offices in Victoria – exact details will be added shortly. The meeting will kick off at 3pm.